'Do the right thing': ads on Facebook and Google seek big tech whistleblowers

Initiative by not-for-profit Fight for the Future offers employees of Silicon Valley firms a way to organize and leak information

Silicon Valley activists have launched a whistleblower campaign to help workers organize against "unethical tech", including ads on social media platforms targeting the employees of those companies.

Fight for the Future, a not-for-profit digital advocacy group, unveiled an initiative Tuesday to provide support for tech employees seeking to blow the whistle on their companies' harmful products and practices. A new website, SpeakOut.Tech, encourages workers to safely leak information and organize their colleagues and includes a video ad that the group is promoting by using the micro-targeting ad features of Facebook and Google.