Beware 'Alphabeticity Bias' When Picking Investments
by Alicia Adamczyk on Two Cents, shared by Alicia Ada from Lifehacker on (#49EBE)
You already know that many of your financial decisions aren't made rationally: Recency bias, sunk-cost fallacy and mental accounting all play major roles in how we spend, save and think about our money. A new report adds a new bias to be aware of when you're picking investments.