BBG Watch: Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp Increases
As a follow-up to our previous post featuring Kim Elliott's commentary, check out the following article by Dan Robinson in BBG Watch:
Former Analyst Challenges USAGM Audience Measurement Methods, Claims of Sharp IncreasesBy Dan Robinson
A former analyst for the U.S. Agency for Global Media, which oversees taxpayer-funded broadcast and online media directed at overseas audiences, has publicly challenged the methods used by the agency in making audience size claims.
An audience research analyst for the U.S. Agency for Global Media (formerly the Broadcasting Board of Governors) for many years, Kim Elliott, Ph.D., is the first former official to raise questions about USAGM figures.
His views, published online by the University of Southern California Center for Public Diplomacy blog, also appeared first in a small circulation subscription journal published by NASWA (North American Shortwave Association). This article is based on both pieces.["]
Dan also points out the following BBG Watch article which focuses on Twitter polls:
http://bbgwatch.com/bbgwatch/twitter-poll-voa-and-radio-farda-usagm-iran-audience-claims-are-false/