MySpace – what went wrong: ‘The site was a massive spaghetti-ball mess’
by Stuart Dredge from on (#4CQ5)
Former VP of online marketing Sean Percival on corporate interference, Punch The Monkey, and a failed attempt to buy Spotify: 'They sure as hell were not selling to us...'
In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing - just as the social network lost its crown to Facebook.
In a speech at the By:Larm conference in Oslo this week, Percival gave an insider's view of what went wrong at MySpace, from the "massive spaghetti-ball mess" of its website and the "politics, greed" of parent company News Corporation to a doomed attempt to acquire music streaming service Spotify.
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