Australian Instagram personalities found to be under influence of alcohol industry
by Melissa Davey from Technology | The Guardian on (#4CRJC)
VicHealth says alcohol industry's use of social media is 'underhanded' and meant to influence young people
Most of Australia's top 70 Instagram personalities are under the influence of the alcohol industry, with almost three-quarters featuring alcoholic drinks in their accounts in the past year.
However, a study published by VicHealth on Tuesday found only one-quarter of those endorsements fully disclosed that they were a sponsored alcohol collaboration with a brand. Influencers ranged from reality television personalities to models.
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