This is the new Helvetica
by David Pescovitz from on (#4D9BM)
Helvetica Now is Monototype's new typeface created for today's screens. From Monotype's press release, here are two testimonials from experts whose opinions mean something:
"Helvetica Now is the tummy-tuck, facelift and lip filler we've been wanting, but were too afraid to ask for," said Abbott Miller, partner at Pentagram. "It offers beautifully drawn alternates to some of Helvetica's most awkward moments, giving it a surprisingly, thrillingly contemporary character."
"This is the typeface Max Miedinger and Eduard Hoffmann would have designed back in 1957 if they had known about offset printing, small screens, browsers, digital design tools and UI designers." - Erik Spiekermann, founder and partner, Edenspiekermann