From Eric the robot to Dorothy’s slippers: 10 years of Kickstarter

A decade on from the birth of the crowdfunding platform, Tim Adams talks to cofounder Perry Chen and looks back at some of its greatest campaigns

The idea of Kickstarter first formed in the mind of Perry Chen in 2001. A native New Yorker, Chen was 25, living in New Orleans and working as a musician. He wanted to bring a pair of DJs he loved down to perform during Jazz Fest. He sorted out a venue, organised things with their management, but in the end the event didn't happen - Chen didn't have the funds to pay for the show if not enough people turned up. In his frustration, a thought occurred to him: "What if people could go to a website and pledge to buy tickets for a show? And if enough money was pledged, they would be charged and the show would happen. If not, it wouldn't."

Over the years that followed, Chen held on to that simple idea. He moved back to New York in 2005, still more intent on making music than starting an internet company - he had no background in technology - but the thought wouldn't go away. He became friends with a music journalist, Yancey Strickler, who got sold on the idea, too. They talked about it with, Charles Adler, a designer and DJ, and the three of them formulated ideas and spoke to mates of mates who knew code or to people who might help fund such a thing. Eventually, in April 2009, eight years after the idea had first come to Chen, the three of them launched their website and waited at their laptops to see if other people thought it was a good idea too.