Google changes policy to block misleading ads for anti-abortion groups

Announcement comes after Guardian revealed Google gave $150,000 in free ads to opaque anti-abortion group

Google has changed its advertising policy after facing scrutiny for providing tens of thousands of dollars in free advertising to an anti-abortion group that runs misleading ads designed to deter women from terminating their pregnancies.

Google announced this week that starting in June, advertisers running ads "using keywords related to getting an abortion" will first have to distinguish themselves as an organization that "either provides abortions or does not provide abortions", according to the new policy update.