Olay becomes first major skincare brand to trial refillable packs

Beauty label to sell moisturiser with recyclable refill pod in attempt to cut plastic waste

Olay has become the first major global skincare brand to test refillable packaging in an attempt to reduce plastic waste.

The brand, owned by the consumer goods company Procter & Gamble, will sell each jar of its Regenerist Whip moisturiser with a recyclable refill pod that can be placed inside the container. They will be sold and shipped in a container made of recycled paper rather than cardboard, and without a cellophane wrapping.