A Short History of Manly Beauty Products for Masculine Men
by Hazel Cills on Jezebel, shared by Barry Petchesky from Deadspin > Sports News Without Fear, Favor or Compromise on (#4HGHW)
In mid-May, the British makeup company War Paint went viral for a social media rollout that promised makeup "specifically formulated for men." The brand, which produces concealer, bronzer, and tinted moisturizer, sells their products packaged in slick, black boxes and photographed in the hands of buff, tattooed male"