The science of influencing people: six ways to win an argument

Hidebound views on subjects such as the climate crisis and Brexit are the norm - but the appliance of science may sway stubborn opinions

"I am quite sure now that often, very often, in matters of religion and politics a man's reasoning powers are not above the monkey's," wrote Mark Twain.

Having written a book about our most common reasoning errors, I would argue that Twain was being rather uncharitable - to monkeys. Whether we are discussing Trump, Brexit, or the Tory leadership, we have all come across people who appear to have next to no understanding of world events - but who talk with the utmost confidence and conviction. And the latest psychological research can now help us to understand why.