Penguins new ad campaign celebrates well-read books
by Mark Frauenfelder from on (#4JK00)
This new ad campaign from Penguin appeals to those of us who think beat-up, torn, taped, scribbled-upon books are more appealing than pristine ones. I wondered if the books photographed here were found as is, or lovingly distressed by the art director, then I saw the small print in the lower right of each ad, which suggests they were found that way.
