Don’t Let Traffic Change You, A Simple Yet Brilliant Brazilian Ad Campaign to Discourage Road Rage
Brazillian ad agency Executiva Propaganda has created, for Detran/RN (the Rio Grande do Norte Traffic Department), a simple yet brilliant visual campaign to discourage drivers from submitting to road rage.
Each person in each ad is shown slowly morphing from a human into a wild animal, graphically representing the growing levels of frustration that can build up during traffic situations and vastly change a person's tolerance for violence.
With the concept 'Don't let traffic change you', the ads created for Detran/RN "represent, by a metaphoric way, the drivers' changing of behaviour on their majority, when they enter a vehicle.
via Ads of the World, Design You Trust
Related Laughing Squid PostsA Brilliantly Surreal Trolli Candy Ad Campaign by Becky Sloan and Joe Pelling of 'Don't Hug Me I'm Scared'Road Rage, Animation Imagines What Might Happen To Honking DriverCurbside Haiku, New York City Road Safety Poetry SignsFollow Laughing Squid on Facebook, Twitter, Flipboard and Subscribe by Email.
The post Don't Let Traffic Change You, A Simple Yet Brilliant Brazilian Ad Campaign to Discourage Road Rage first appeared on Laughing Squid.