Embattled F1 Sponsor Rich Energy Is Now 'Lightning Volt Limited,' CEO William Storey Is Out
by Patrick George on Jalopnik, shared by Barry Petche from Deadspin > Sports News Without Fear, Favor or Compromise on (#4K9P1)
On my best day, I don't think I could've concocted the bizarre story about Haas Formula One sponsor Rich Energy: a supposed energy drink empire out of Great Britain, aimed directly at Red Bull, with a shady past and a bombastic CEO who comes off on Twitter like racing's bargain-basement Donald Trump. Evidently, some"