NHS could save billions by offering cash reward to quit smoking

Quitters 50% more likely to succeed if offered a financial incentive, researchers find

Offering financial rewards to people trying to quit smoking could save the NHS billions of pounds a year and boost the economy, according to research.

The review found people were 50% more likely to stop smoking when receiving a financial reward than those who were not. The value of the rewards ranged from 35 to 912 in the form of cash payments, gift vouchers or deposits paid by participants that were later refunded.