Fast Food, Women's Soccer, and Consumer Preferences
Taking gender out of the equation still leaves us with significant revenue disparities between the all-male teams of Major League Soccer, the National Football League, and the National Basketball Association. If inter-league parity of consumer preference between MLS and the NWSL were the rational or moral expectation, logical consistency would demand that we likewise expect intra-league preference parity among MLS, NFL, and NBA teams. But that's nonsense.