Facebook has launched its new dating service in the US. Sounds safe, right?

The company has touted its new privacy and security features but critics are skeptical given Facebook's track record on user data

Facebook announced on Thursday it is rolling out its newest service across the US, a platform for dating. What could go wrong? A lot, it turns out.

The new service, Facebook Dating, can be accessed in the Facebook app but requires users to create a separate dating-specific profile. It then links users with potential matches based on location, indicated preferences, events attended, groups and other factors. Facebook Dating will integrate with Instagram and offer a feature called Secret Crush, which allows users to compile a list of friends they have an interest in, to be matched with if the crush lists them as well.