Article 4PQZJ Milk delivery firm puts up price by 4p a pint for offline customers

Milk delivery firm puts up price by 4p a pint for offline customers

by
Rebecca Smithers
from Environment | The Guardian on (#4PQZJ)

Milk & More encourages people to switch to online accounts to save on administration costs

An "eco-friendly" delivery company that pledged to revive the traditional "Great British milkman" has raised the price of fresh milk by 4p a pint - but only for customers who don't want to switch their accounts online.

In a drive to modernise the business and move towards a cashless system, Milk & More says it wants to incentivise customers to switch their accounts online to allow more efficient and less costly administration and payment.

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