Heinz Ketchup Cleverly Repositions Its Label to Appear Right Side Up When Perfect Pouring Angle is Achieved
View this post on InstagramA post shared by Heinz Ketchup Canada (@heinz_ca) on Sep 4, 2019 at 11:30am PDT
The iconic bottle of Heinz Ketchup has gotten a slight makeover in a Toronto, Canada test-market. With the help of design house Rethink Canada, the distinctive label has been cleverly repositioned so that it appears right-side up when the perfect pouring angle has been achieved.
According to Brian Neumann, senior brand manager at Kraft Heinz Canada, the company has long been searching for a way to explain how to best get their product out of the bottle and wanted to be playful about it.
This year, we have focused our marketing on reinforcing the emotional connection fans have with the brand in clever and ownable ways. "We're always thinking of fun, cheeky ways we can highlight the iconic and timeless nature of the product to give our consumers a smile.
via DesignTAXI
Related Laughing Squid PostsHeinz Announces New Sriracha Ketchup'Johnnie Tan Leather Brogue', An Oliver Sweeney-Designed Shoe That Conceals a Mini Bottle of Johnnie Walker WhiskyShampbooze, Liquor Smuggling Flasks That Look Like Shampoo & Conditioner Bottles To Take on CruisesFollow Laughing Squid on Facebook, Twitter, Flipboard and Subscribe by Email.
The post Heinz Ketchup Cleverly Repositions Its Label to Appear Right Side Up When Perfect Pouring Angle is Achieved first appeared on Laughing Squid.