Gucci goes carbon neutral in bid to tackle climate crisis

The planet has gone too far, says CEO Marco Bizzarri, as he outlines greener strategy

As the fashion industry continues to address its role in the climate crisis, Italy's most valuable luxury brand has said it has become an entirely carbon neutral company.

Gucci outlined its strategy on Thursday, which stretches from its supply chain to its fashion shows and comprises a mixture of reduction, elimination and offsetting what it calls "unavoidable emissions".