BMW Motorrad to sell "M" class bikes?
BMW Motorrad, the fun BMW that makes the motorcycles, may release some 'M' class bikes. 'M' in the world of Bayerische Motoren Werke AG, the boring fuckers who make the cars and SUVs means 'this one is supposed to be fast.'
In motorcycle land, we use "S" for SPEED.
A recent trademark filing suggests that BMW Motorrad has patented 'M 1000 RR', 'M 1000 XR' and 'M 1300 GS'. It's still unclear whether this is a collaboration between the two sub-divisions at BMW, or simply a new naming convention. The rumor comes on the back of BMW's latest trademark filings with the European Union Intellectual Property Office (EUIPO).
BMW Motorrad currently uses the 'S' moniker for its range of motorcycles especially in the premium end of the scale. Currently, the M badge is reserved for the performance-based variants of the regular models and in the future for potential standalone models.
This post serves as a welcome excuse to share a photo of my R90S.