StrattyX lets you buy and sell shares using automated rules

StrattyX is a trading interface that lets you set up sophisticated "if-this-then-that" rules and execute orders on the stock market. The startup is participating in the Startup Battlefield at TechCrunch Disrupt SF.

There are plenty of brokers that let you buy and sell shares using a mobile app and a web interface. But if you want to access more sophisticated tools and automate strategies, there's not much you can do.

StrattyX wants to open up automated trading software to anyone, from non-professional traders who have some savings to professional day traders. The startup focuses on this specific part of the process.

It doesn't try to reinvent the wheel and it doesn't want to become an online stock broker. Instead, the company integrates with existing brokers, such as Robinhood, TD Ameritrade and many others as long as they support trading via an API. It acts as an interface and executes orders on your behalf.

You can create rules based on multiple different factors. In addition to traditional stop-loss and stop-limit orders, you can say that you want to buy or sell shares if something happens on Twitter, in the news or on the stock market.

Here are a few examples of rules you can create:

• If @realdonaldtrump tweets something that contains "China" or "tariff," sell Apple shares.
• If the value of EUR drops by 2% against USD, buy LVMH shares.
• If news headline contains "Tesla delays deliveries," sell Tesla shares.

Interestingly, StrattyX will provide a marketplace of strategies. If a star investor starts using StrattyX to define a set of automated rules, other users could follow the same strategy.

StrattyX then wants to go one step further by giving you the tools to train a model using machine learning and user-generated data sets. You could imagine a feature that lets you upload a .csv file with price history and different types of data points, such as SEC filings, earnings, etc.

The company is also working on a feature that would show you news headlines that you'd rate with a Tinder-style swipe gesture - swipe right if you think it's good news, swipe left if you think it's bad news.

StrattyX is launching its mobile app today. It's a sort of minimum viable product for now - some features are still in beta. The company is also working on a desktop version that would be useful for professional traders in particular.

StrattyX initially costs $5 per month per user, with more expensive plans for bigger teams and whether you execute a lot of orders through the product. The startup is looking to raise a seed round in the coming months.