Lego's new green-minded effort to collect and redistribute old bricks

Today, Lego announced Replay, an initiative to collect, clean, and redistribute old bricks through organizations like Teach For America and the Boys and Girls Club of Boston. Basically, you toss your old Legos in a box and ship them off with a prepaid label provided by logistics company Give Back Box. From Wired:

The biggest challenge in the process, says Give Back Box founder Monika Wiela, will be sorting and cleaning all the pieces. Her company will collect the bricks at its facility in Alabama, where workers will then separate out the broken bricks and machine wash the rest. The goal is to make the donated toys seem like new, as opposed to grimy hand-me-downs.