IEEE Standards Association’s New Look Reflects Its Evolution

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THE INSTITUTEFor decades, the IEEE Standards Association (IEEE SA) has set out to create a globally open and inclusive environment for consensus-building, widely respected, and adopted technology standards.

Global expansion, the rapid pace of technology development, and emerging and converging technologies have created a need for standards in new technical areas and industries. Having witnessed the introduction and inclusion of new and different standards participants, evolving industry needs and expectations, and an increased competitive space in standardization, IEEE SA has created new ecosystems of experts to address important matters that are contextual and critical to the future of technology.

As part of this expansion, IEEE SA is moving into new geographical and technological territories and is opening new avenues for industry engagement. The standards development ecosystem has grown to include prestandardization incubation activities, conformance and certification, and alliance management services. These changes have been important in meeting industry and participants' needs.

To reflect this evolution and best position itself for the future, on 14 October, World Standards Day, IEEE SA unveiled a new identity. This new look has been designed to reflect current business as well as the organization's aspirations for the future while ensuring that it reflects the same core values, collaborative spirit, and connection to IEEE. With this comes a new mantra: Raising the World's Standards.

This expression speaks to the desire to go beyond areas. It reveals an aspiration to raise the bar and go beyond serving our current constituency to also include other people, technologies, and sectors.

IEEE SA is dedicated to providing a high-quality, globally open, market-relevant consensus-building environment, where great minds work to develop leading-edge technology standards.

Emerging technologies and topics such as autonomous and intelligent systems, trust and transparency, next-generation communications, blockchain, and open source have created new and innovative ways to engage. It is no exaggeration to say that IEEE is considered to be a worldwide leader in all these aspects.

IEEE has the mission: Advancing Technology for Humanity. IEEE SA is proud to support that mission while Raising the World's Standards to address the global challenges of our time and to make the world a better place.

Join IEEE SA in Raising the World's Standards.

Tania Olabi-Colon is the director of marketing communication for IEEE SA.