Article 4VC5B Google admits major underreporting of election ad spend

Google admits major underreporting of election ad spend

by
Alex Hern and Niamh McIntyre
from on (#4VC5B)

Errors affect Tories and Labour, with heavy spending on search words not always recorded

Google is underreporting spending on UK political adverts, in one case by a factor of a thousand, the company has admitted.

Like many technology companies, Google voluntarily publishes a weekly transparency report, providing updates on how much money has been spent by political parties and other organisations on adverts.

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