Article 4VN48 European smartphone shipments grew in Q3, driven by Samsung

European smartphone shipments grew in Q3, driven by Samsung

by
Brian Heater
from Crunch Hype on (#4VN48)

Europe bucked global smartphone stagnation in the third quarter, marking an 8% year over year growth in device shipments. That number, provided by Canalys, puts the region at the top of smartphone growth figures, beating out Asia/Pacific's six percent.

Once again, Samsung was the biggest winner here. The Korean manufacturer saw a healthy 26%, year over year growth. As noted back in Q2, Samsung's growth comes as the company floods the market with a variety of different devices. Its mid-tier A Series accounted for all four of its top spots during that time period.

Huawei held steady in second place, as the company refocuses on Europe amid US/China trade tensions. Huawei accounted for 22.2 % of units shipped, versus Samsung's 35.7%. Fellow Chinese manufacturer Xiaomi saw an extremely healthy boost for the quarter, jumping 73 percent for the year, to nab fourth place behind Apple.

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While the numbers are positive in the face of larger negative trends, politics are still having a marked impact on figures.

"On the negative side, Brexit has already had an impact," analyst Ben Stanton said in a release. "In the UK, shipments of premium devices from Samsung and Apple accelerated before each Brexit deadline this year, in March and recently October, followed by a large dip, as distributors were forced to stockpile product and hedge against impending tariff risk. This shot-term artificial boost distorts the market and the accompanying risk, costs and uncertainty, is a drain on the industry."

Like much of the rest of the world, the European market is looking forward to a 5G rollout to help further juice shipments moving forward.

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