The smartphone tracking industry has been rumbled. When will we act? | John Naughton

Shadowy firms collect detailed data on where we go and who we meet through our apps. Yet where is the protest that would fuel change?

When the history of our time comes to be written, one of the things that will puzzle historians (assuming any have survived the climate cataclysm) is why we allowed ourselves to sleepwalk into dystopia. Ever since 9/11, it's been clear that western democracies had embarked on a programme of comprehensive monitoring of their citizenry, usually with erratic and inadequate democratic oversight. But we only began to get a fuller picture of the extent of this surveillance when Edward Snowden broke cover in the summer of 2013.

For a time, the dramatic nature of the Snowden revelations focused public attention on the surveillance activities of the state. In consequence, we stopped thinking about what was going on in the private sector. The various scandals of 2016, and the role that network technology played in the political upheavals of that year, constituted a faint alarm call about what was happening, but in general our peaceful slumbers resumed: we went back to our smartphones and the tech giants continued their appropriation, exploitation and abuse of our personal data without hindrance. And this continued even though a host of academic studies and a powerful book by Shoshana Zuboff showed that, as the cybersecurity guru Bruce Schneier put it, "the business model of the internet is surveillance".