Cannabis marketing company Fyllo acquires CannaRegs for $10M

Fyllo, a digital marketing company focused on the cannabis industry, has acquired CannaRegs, a website offering subscription access to state and municipal cannabis regulations. Fyllo founder and CEO Chad Bronstein (pictured above) said his company paid $10 million in cash and stock.

Bronstein previously served as chief revenue officer at digital marketing company Amobee, and he told me that the two companies are "very complementary," particularly since regulations and compliance present "a unique technical challenge" when it comes to advertising cannabis products.

Ultimately, his goal is for Fyllo to offer "compliance as a service," with artificial intelligence helping brands and publishers ensure that all their cannabis advertising follows local laws. At the same time, Bronstein said Fyllo will continue to support CannaRegs' 150-plus customers (mostly law firms, real estate professionals and cannabis operators) and work to bring more automation to the platform.

In addition, CannaRegs founder and CEO Amanda Ostrowitz will become Fyllo's chief strategy officer, with CannaRegs' 30 employees continuing to work out of their Denver office. This brings Fyllo's total headcount to around 70.

"In a short period of time, Fyllo has emerged as an essential platform for publishers and cannabis companies to build creative campaigns in a safe and compliant way," Ostrowitz said in a statement. "By teaming up with Fyllo, we have the chance to build a truly remarkable brand that can disrupt the entire industry. We look forward to delivering our same quality of data to existing customers and incorporating that data into Fyllo's platform to become a one-stop-shop for cannabis brands looking to grow their businesses."

Chicago-based Fyllo raised $18 million in funding last year.

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