Article 4Z32D After the wildfires: tourist firms in California's wine country say no one is coming

After the wildfires: tourist firms in California's wine country say no one is coming

by
Vivian Ho in San Francisco
from Environment | The Guardian on (#4Z32D)

Businesses are still struggling months after a massive wildfire hit Sonoma county and prompted widespread evacuations and panic

Like so many other wine country towns dependent on tourism and out-of-town visitors, the California resort community of Guerneville typically experiences a winter downturn.

Business owners know to prepare for it. Restaurant owners scale back seasonal staff. Hotels offer discounted rates.

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