Let Prices Rise to Combat the Coronavirus

When there's a sudden shift in demand, it's important that we let the prices rise. Why? Because the higher prices encourage supermarkets to increase deliveries and ensure that stock is replenished. Crucially, it also rewards supermarkets for keeping stores open when international supply chains are being severely disrupted by the coronavirus, pushing up costs. It also encourages entrepreneurs and other businesses to produce the consumer goods we want and need right now.