Fruity and irresistible: male lemurs' wrist scent seduces females

'Stink flirting' observation may be first finding of primate sex pheromones, say scientists

An irresistible floral scent dabbed on the body may sound like a cliche from a perfume advert, but it appears to play a role in how male ring-tailed lemurs attract a mate.

Researchers in Japan say they have identified the odours males waft at females, and shown the latter's attention is indeed captured by the pong.