How Harley-Davidson killed itself
by Rob Beschizza from on (#53KR0)
Harley-Davidson leveraged itself up the eyeballs as its brand tired and its business turned into a maze of protectionism and politics. Then the pandemic hit.
"Most people blame me, the millennial," says Ryan Kluftinger, introducing a 14-minute, excellently-produced mini documentary. " ... but it wasn't me that let the poisoning happen. That started forty years ago."