DDN Unveils New Branding, Expands Market Positioning into the Enterprise – ‘Intelligent Infrastructure’
The long march of HPC-class technologies into high end enterprise IT took another step forward today with the unveiling by HPC storage stalwart DataDirect Networks of new corporate branding and market positioning focused on the broader enterprise market.
Calling itself a premier provider of AI and data management software and hardware solutions enabling intelligent infrastructure," privately held DDN's announcement caps a series of acquisitions in recent years to address standard IT workloads, such as virtualization, databases and file sharing, in support of its expanded market mission. In 2019, DDN purchased the IntelliFlash business from Western Digital Corp. (NASDAQ: WDC), as well as Nexenta, maker of software defined storage (SDS) for 5G and IoT.
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