Founders can reap long-term benefits after exhibiting in Disrupt’s Startup Alley

Disrupt 2020 offers an unprecedented opportunity to introduce your pre-series A, early-stage startup to thousands of potential investors, customers, journalists, technologists and other influential movers and shakers around the world. How? Read on.

Grab yourself a Disrupt Digital Startup Alley Package and get ready to virtually showcase your innovative products, platforms or services in front of a global audience. Startup Alley is the heart and soul of every Disrupt conference. It's high-octane networking and opportunity on steroids. It's where crucial relationships begin and startup dreams move to the next level.

Sounds great, right? But what really happens when you exhibit in Startup Alley? Is it worth the time, energy and money? We asked Felicia Jackson, inventor and founder of CPRWrap, to share her experience in Startup Alley.

A medical professional trained in CPR, Felicia Jackson froze when her two-year-old son suddenly stopped breathing. In my panic, I forgot everything I had been taught. Fortunately, my husband stepped in and eventually saved our son."

That incident inspired Jackson to invent CPRWrap - a patented single-use CPR template that guides you through the American Heart Association's four recommended steps during respiratory or cardiac emergencies. Initially nervous about attending Disrupt because her product was low-tech, Jackson exhibited in a Startup Alley pavilion as part of a Nashville-based incubator called Launch Tennessee.

TechCrunch is all about innovative startups, and CPRWrap is highly innovative. Exhibiting in Startup Alley validated my product, my mission and my company," said Jackson.

Exhibiting at Disrupt introduced Jackson to engineers, investors, manufacturers and new technologies she says she never would have learned about or met back in Tennessee.

I learned about materials to make a better product for less money. I met investors, I met engineers who expressed interest in collaborating with me to create an app for my product. How cool is that for an inventor?

Exhibitors in Startup Alley can meet all kinds of influencers - investors, R&D teams, advisors, potential customers - and form connections that can, when nurtured, result in exciting partnerships. Disrupt offers so many opportunities to connect but, as Jackson notes, it's up to you to foster those relationships.

As a direct result of the connections she made in Startup Alley, Jackson is working on collaborations with Gustavo Rodriguez of Baby Spark, an early childhood development app with more than one million users, and Erik Bast of Bee Intelligence. She's also in ongoing negotiations with Kaiser Permenente.

The connections I made at Disrupt offer long-term benefits. Investors willing to put forth capital, engineers offering tech expertise and manufacturers to help me streamline... Fostering these relationships will help me grow my company and my bottom line.

Still not sure whether a Digital Startup Alley Package, which costs $445, is right for you? We will host an Ask Me Anything session on the TechCrunch LinkedIn page July 15. Join TechCrunch staff along with Felicia Jackson and other Startup Alley exhibitors to get answers to all your burning questions. More info to come, but if you have any questions, you can email startupalley@techcrunch.com.

In the meantime, sign up for our third installment of Pitchers and Pitches on July 1. Five startups that are a part of this year's Digital Startup Alley will give their best elevator pitch to TC Editors and VCs from Construct Capital and Betaworks Ventures.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact the sponsorship sales team by filling out this form.