'Steamy showers': Australian Instagram influencers post on behalf of natural gas
by Elias Visontay from on (#55BHN)
Former reality TV contestants promise instant and long lasting hot water' in campaign by gas company Jemena
The natural gas giant Jemena has defended paying Instagram influencers, including former contestants of The Block, Married at First Sight and other reality TV shows, to promote the fossil fuel in social media posts.
The #GoNaturalGas campaign from the Chinese and Singaporean-owned Jemena, which manages key natural gas pipelines around and out of Australia, appears to have been running for two years online, and comes amid concern liquified natural gas could be as bad for the environment as coal.
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