'It's hitting their pockets': a lead organizer on the biggest corporate boycott in Facebook's history

Rashad Robinson, president of Color of Change, lays out the movement's goals as he prepares to meet with Zuckerberg

Facebook is facing the biggest corporate boycott in the company's history.

Following a call from advocacy groups working under the umbrella Stop Hate for Profit, more than 300 advertisers have pledged not to spend money on the platform for the month of July.