Uber to launch London commuter boat service with Thames Clippers
by Gwyn Topham Transport correspondent from Technology | The Guardian on (#55GB4)
US firm will buy naming rights for fleet and piers, and users can book journeys on its app
Uber is to extend its reach in London by taking to the water, with the Thames Clippers commuter service to be rebranded Uber Boat and bookable through the US company's app.
A formal partnership will be launched this summer, allowing Uber users to book a Thames river journey through the app, and board using a QR code on their phone. Uber will buy the naming rights for the 20-strong fleet of river boats and Thames Clipper's piers from Putney to Woolwich, in a rolling contract expected to last for at least three years.
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