Article 561TY Remember the chumbox providers? This is how they look now

Remember the chumbox providers? This is how they look now

by
Elizabeth Lopatto
from The Verge on (#561TY)
Screen_Shot_2015-02-04_at_9.47.52_AM.0.0

You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It's labeled Promoted stories" or Around the web." It's got headlines like: 1 Weird Trick to Lose Weight," You Won't Believe What [STAR NAME HERE] Looks Like Today!," and Throw this vegetable out!" There are two major players in the field - Taboola and Outbrain - and the Justice Department has approved their merger.

Why are they called chumboxes? Well, chum is fishbait - you throw decomposing fish guts, blood, and bones into the water to lure other fish. A chumbox is like this but for humans online.

You won't BELIEVE why publishers are using them

These chumboxes exist because they're more lucrative than other...

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