Vegan food company provokes with M*** F*** advertising campaign

Leeds-based Meatless Farm says it seeks to build on growth in plant-based eating during coronavirus lockdown

A vegan food company is sparing no blushes with what it calls a light-hearted" advertising campaign to encourage more Britons to avoid eating meat.

Meatless Farm says it is targeting people who have cut down on bangers and burgers during lockdown with its provocative slogan M*** F***, launched on Monday with a national campaign.