Thirty Madison raises $47 million for its direct to consumer treatments of hair loss, migraines and indigestion

Thirty Madison, the New York-based startup developing a range of direct to consumer treatments for hair loss, migraines and chronic indigestion, has raised $47 million in new financing.

After last week's nearly $19 billion merger between Teladoc and Livongo, remote therapies and virtual care companies are all the rage among the healthcare industry, and Thirty Madison's business is no exception.

An indicator of just how important these companies are to the future of the healthcare business can be seen in the presence of Johnson & Johnson Innovation - JJDC, Inc. (JJDC) in the latest round for Thirty Madison.

Existing investors Maveron and Northzone also returned to back the company in a deal led by Polaris Partners. Thirty Madison has raised a total of $70 million so far.

Founded just three years ago by Steven Gutentag and Demetri Karagas, Thirty Madison expanded from treating hair loss with its Keeps brand in 2018 to migraine treatments in early 2019 with Cove, and launched Evens (the company's acid reflux treatment service) later that year.

Thirty Madison has just begun offering urgent care consultations for users on a pay-what-you-will model.

And the company's founders differentiate Thirty Madison's business from their better-funded competitors like Hims and Ro by emphasizing that their company provides continuing care after a diagnosis and offers a range of treatment options for the conditions that the company treats. That, coupled with the more narrow focus on a few specific conditions, distinguish Thirty Madison from its peers in the industry.

Over 59% of Americans suffer from at least one chronic condition, but few resources exist to help them connect the dots of their care," said Amy Schulman, a partner with Polaris Partners and new director on the Thirty Madison board.