Walmart joins Microsoft bid for TikTok takeover in US
by Mark Sweney from on (#57E06)
Retailer hopes deal could help target younger consumers and boost its nascent ad business
Walmart has partnered with Microsoft to bid for the US operations of hugely popular video-sharing app TikTok, as the world's largest retailer looks to become a force in the fast-growing digital media sector.
Walmart, which is looking beyond bricks and mortar to rival to Amazon in online retail, said that it is confident the joint bid will pass muster with the Donald Trump administration.
Continue reading...