Can I open an "executable" file for Ubuntu 11.0 while running Ubuntu 18.04?

I have an Avervision document camera that I want to hook up to my PC. I found and downloaded a program from the company website that is for Ubuntu 11. The company has discontinued linux support and does not have software for any version beyond that.

Can I open this file in Ubuntu 18.04? When I try to install it I get a message saying, "Could not display 'AverVision for Linux-1.1.0.1-Ubuntu11.04-x86-Install" And "There is no application installed for 'executable'files." Do you want to search for an application to open this file?"

And when I select"yes," there is no application available to install this program.