This 'moonshot' hype only illustrates No 10's obsession with tech hyperbole | Gemma Milne

You can't just solve' big complex problems like coronavirus, they need steady and unshowy work. This narrative is just a distraction

There are some words that, when used with respect to technology, bring about a collective groan, slump of the shoulders and eye-roll from the broader tech community. It's normally on stage at a big conference, or in a newspaper headline, or in an elevator pitch at the latest demo day. Such words and phrases include: We are the Uber of [insert industry here]", growth-hacking", [coding / design / business] ninja", and, of course, moonshot".

They are shortcuts, they are hyperbolic, they are used to try to impress. But they also signify something unspoken to those in the know looking on. Something unintended by those making big claims. They signify laziness of thought and a lack of originality. Most of all, they suggest a complete lack of engagement with the current state of the science and technology industries.