The new Apple Watch SE and iPad Air are better ‘better’ options
Apple Even though Apple didn't announce new iPhones yesterday, the event was a jam-packed hour. Apple announced four new hardware products, a major new service, and a new bundle. By any objective standard, that's a big day. As I'll note below, the most important products might not be the hardware, but Fitness Plus and the ability to make an Apple Watch a kid tracker.
Besides those announcements, the main thing that struck me is that Apple seems to be making a subtle but important shift in its product strategy this year. You may have heard of the Good, Better, Best" pricing strategy - it's been applied to Apple a bunch. I think what Apple is doing this year is making the better" option ...better - and also a little more expensive. It's the...