Why we need media reporting guidelines for road safety

Language and accuracy matter, as they can contribute to making the roads less safe for non-motorists and how the law is applied

There's a problem with how we talk about our roads. From news reports on accidents" to who gets blamed for road danger in comment pieces, our media sources sometimes flip the sources of death and injury on their head.

Language and accuracy matter, and too often reporting contributes to making the roads less safe.