'Defend our nation': Armenian diaspora feels pull of another war

While Kardashians and others raise awareness, some consider returning to fight against Azerbaijan

When Azerbaijan went to war this week with Armenia over the breakaway territory of Nagorno-Karabakh, it might have appeared as an obscure conflict with little resonance outside the south Caucasus.

Until you turned to the Twitter account of one of the most famous people in the world, Kim Kardashian. Or that of her husband, Kanye West. Metal fans might have seen tweets about the war from Serj Tankian, the lead singer of System of a Down. If you missed those, there were also posts by Alexis Ohanian Sr, the founder of Reddit and husband of Serena Williams, and former Arsenal footballer Henrikh Mkhitaryan.