Stella McCartney launches A-Z sustainability manifesto

Project aims to find meaning in age of greenwashing in collaboration with artists such as Jeff Koons

Stella McCartney has launched a sustainability manifesto in collaboration with artists including Jeff Koons, Ed Ruscha and Cindy Sherman.

Peter Blake, Olafur Eliasson, Alex Israel, Sam Taylor-Johnson, Joana Vasconcelos, Chantal Joffe and Rashid Johnson also took part in the project, which takes the form of an A-Z and seeks, in part, to drill down on the meaning of certain terms - from A for accountable to Z for zero waste - in an age of mass greenwashing.