Crocs bounce back as 'comfy becomes new norm'

Once-uncool rubber shoe's comeback strategy includes Justin Bieber collaboration

From collaborations with Justin Bieber to Bad Bunny and Post Malone, the frequently mocked Crocs may finally be cool.

I wear Crocs all the time, so designing my own pair came naturally," Bieber told WWD about his much-hyped collaboration with the brand, which was released on Tuesday. With these Crocs, I just focused on making something cool that I wanted to wear."