They built it, but people did not come: the cautionary tale of Quibi

It had big backers and star names, but short-form Netflix rival failed to deliver content in the way people want to consume it

When some of the biggest names in Hollywood and Wall Street linked arms with some of the best-known business executives and tech firms, it looked like their plan to become the Netflix of mobile streaming - with bite-size TV and film content designed to appeal to viewers on the move - would be a sure-fire winner

Barely six months after launch, Quibi, named after the quick bites" of content of less than 10 minutes, has become the first casualty of the streaming wars.