'Very nice!': Kazakhstan adopts Borat's catchphrase in new tourism campaign

An official said the phrase, popularised by Sacha Baron Cohen's character, sums up the vast tourism potential of the nation in a short, memorable way'

Kazakhstan, the home country of the fictional Borat Sagdiyev, has adopted the brash, moustachioed character's catchphrase - Very nice!" - for a new tourism campaign.

In the recently released Borat Subsequent Moviefilm, the fictional journalist depicts his homeland as misogynistic, homophobic and anti-Semitic -as he does in the original, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. In the first iteration Borat, played by Sacha Baron Cohen, worried that he would be executed if the film wasn't a success.